Enjoy every moment while your still in it.
– Introduce consumers to the NEW to the world ZAGG NowCam
– Create a single Landing Page/Product Page combo, that excites and educates.
– Section for NowCam app downloads.
– Sections for NowCam accessories.
CREATIVE BRIEF
PRODUCT BACKGROUND:
Where does the product live in our eco-system?
How are customers getting to our product?
Timeline and due date?
Budget?
Metrics for success?
INSIGHT ON TARGET AUDIENCE:
Who is our Target Consumer?
How do we speak to them?
COMPETATIVE LANDSCAPE:
Who is our competition?
What are they doing? right? wrong?
where do you get their product?
Where are they advertising?
BUSINESS OBJECTIVES:
How do we tie to brand?
Does it have a brand all its own?
who are the stake holders?