GOALS & OBJECTIVES

Design and create a solution for a new product launch that
combines a Landing Page and a Product page.
Both informational and easy to buy.

MY ROLE

-User Experience Designer

-Web/Visual Designer

-Information Architect

-Digital Art Direction

USER RESEARCH

After running a few tests. it was determined that users for this
product required more information for increased purchase

While most users start research on mobile devices, final purchases are made on desktops

Performed a competitive analysis of competition to gain insight on what user were looking at. also not to miss key points in a head to head comparison.

IDEATION & PROTOTYPES

FINAL DESIGNS

Thank You for Checking Out My Project!