Enjoy every moment while your still in it.

– Introduce consumers to the NEW to the world ZAGG NowCam

– Create a single Landing Page/Product Page combo, that excites and educates.

– Section for NowCam app downloads.

– Sections for NowCam accessories.

CREATIVE BRIEF

PRODUCT BACKGROUND:

Where does the product live in our eco-system?

How are customers getting to our product?

Timeline and due date?

Budget?

Metrics for success?

INSIGHT ON TARGET AUDIENCE:

Who is our Target Consumer?

How do we speak to them?

COMPETATIVE LANDSCAPE:

Who is our competition?

What are they doing? right? wrong?

where do you get their product?

Where are they advertising?

BUSINESS OBJECTIVES:

How do we tie to brand?

Does it have a brand all its own?

who are the stake holders?