Back to School Promotion
Was the Art Director and Visual designer for this promotion and responsible for putting it all together
A New Lifestyle Approach to Back to School Campaign
Was asked to move away from our old pattern of Chalkboard themes of the past and focus designs to better reflect the new branding.
The Process
Started by matching the products we were putting in the sale with the market segment we wanted to target. then put together ideas and mood boards, worked with copywriter, CD, Photographer and Talent.
Final Designs
After shooting, matching our products and brand, and a couple iterations. Success!!
Getting it Out There
Through the website, emails, kiosks and web banner ads.
A Successful Campaign
The Campaign achieved its goal of increasing sales, and plowing through our inventory of targeted products.